A kit that's actually yours.

No minimum order for any custom orders. Club jerseys, team kits, speed skating clubs, or a full national team suit — every custom order is pattern-cut and finished to the same standard as our World Cup and Olympic team wear.

Start your enquiry.

Tell us about your team or project and we'll follow up with next steps, timelines and pricing.

Typical turnaround is 5–8 weeks from design approval, depending on team size and season.

Prefer email? alexandra@theshopbyalex.com

How does it work?

01 Design

Send your colours, logos and reference kit. We build a first pattern and colourway for your review — no template library, built from scratch. We make adjustments as needed until you’re happy with the product.

02 Fit

Sizing is confirmed per athlete or per team, using the same fitting system we use for our competition suits. For larger teams and national teams, we offer in-person fittings.

03 Production

Once you approve the design, your kit goes into production — with progress updates through to completion. We create physical samples for you to see before we send larger orders in for production.

04 Race

Delivered ready to wear, tested to the same standard as kit raced at World Cup and Olympic level.

Teams. Athletes. Clubs. YOU.

Teams. Athletes. Clubs. YOU.